Example

Digital existence roadmap

The action plan from an Existence Compiler analysis is not a list of suggestions. It is a phased roadmap with concrete tasks, estimated effort, and projected score impact. Here is what a typical execution plan looks like.

01

Starting point

A new product with a live domain, basic HTML, no metadata, no Open Graph, no schema.org, and no trust pages typically scores 8–18 / 100 on the Digital Existence Score. The roadmap below shows a realistic path to 60+.

02

Execution roadmap

  1. Phase 1 — Foundation (1–2 hours)

    +15–20 pts
    • Set a clear, keyword-relevant <title> tag
    • Write a 140–160 character meta description
    • Add <link rel="canonical">
    • Create /robots.txt
    • Create /sitemap.xml with main pages
  2. Phase 2 — Social & AI layer (2–3 hours)

    +18–24 pts
    • Add Open Graph: og:title, og:description, og:image, og:url
    • Add Twitter Cards meta tags
    • Add schema.org JSON-LD block (WebApplication or WebSite)
    • Create /llms.txt with product summary and key links
  3. Phase 3 — Trust & structure (3–5 hours)

    +12–18 pts
    • Create /about page with clear product description
    • Create /privacy policy page
    • Create /terms of service page
    • Add HTTP security headers (X-Frame-Options, X-Content-Type-Options)
    • Create /faq page with structured FAQ schema
  4. Phase 4 — Distribution readiness (ongoing)

    +8–12 pts
    • Add favicon and apple-touch-icon
    • Set og:image with 1200×630 branded preview image
    • Create /changelog or /updates page
    • Submit sitemap.xml to Google Search Console
03

What the roadmap does not include

This roadmap covers technical and structural existence signals. It does not cover off-page signals (backlinks, citations, social mentions), content marketing, or paid acquisition. Score projections are estimates based on deterministic rules, not guarantees of search performance.

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