Example

Digital existence roadmap

The action plan from an Existence Compiler analysis is not a list of suggestions. It is a phased roadmap with concrete tasks, estimated effort, and projected score impact. Here is what a typical execution plan looks like.

Starting point

A new product with a live domain, basic HTML, no metadata, no Open Graph, no schema.org, and no trust pages typically scores 8–18 / 100 on the Digital Existence Score. The roadmap below shows a realistic path to 60+.

Execution roadmap

Phase 1 — Foundation (1–2 hours)

+15–20 pts
  • ·Set a clear, keyword-relevant <title> tag
  • ·Write a 140–160 character meta description
  • ·Add <link rel="canonical">
  • ·Create /robots.txt
  • ·Create /sitemap.xml with main pages

Phase 2 — Social & AI layer (2–3 hours)

+18–24 pts
  • ·Add Open Graph: og:title, og:description, og:image, og:url
  • ·Add Twitter Cards meta tags
  • ·Add schema.org JSON-LD block (WebApplication or WebSite)
  • ·Create /llms.txt with product summary and key links

Phase 3 — Trust & structure (3–5 hours)

+12–18 pts
  • ·Create /about page with clear product description
  • ·Create /privacy policy page
  • ·Create /terms of service page
  • ·Add HTTP security headers (X-Frame-Options, X-Content-Type-Options)
  • ·Create /faq page with structured FAQ schema

Phase 4 — Distribution readiness (ongoing)

+8–12 pts
  • ·Add favicon and apple-touch-icon
  • ·Set og:image with 1200×630 branded preview image
  • ·Create /changelog or /updates page
  • ·Submit sitemap.xml to Google Search Console

What the roadmap does not include

This roadmap covers technical and structural existence signals. It does not cover off-page signals (backlinks, citations, social mentions), content marketing, or paid acquisition. Score projections are estimates based on deterministic rules, not guarantees of search performance.

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