Example
Digital existence roadmap
The action plan from an Existence Compiler analysis is not a list of suggestions. It is a phased roadmap with concrete tasks, estimated effort, and projected score impact. Here is what a typical execution plan looks like.
Starting point
A new product with a live domain, basic HTML, no metadata, no Open Graph, no schema.org, and no trust pages typically scores 8–18 / 100 on the Digital Existence Score. The roadmap below shows a realistic path to 60+.
Execution roadmap
Phase 1 — Foundation (1–2 hours)
+15–20 pts- ·Set a clear, keyword-relevant <title> tag
- ·Write a 140–160 character meta description
- ·Add <link rel="canonical">
- ·Create /robots.txt
- ·Create /sitemap.xml with main pages
Phase 2 — Social & AI layer (2–3 hours)
+18–24 pts- ·Add Open Graph: og:title, og:description, og:image, og:url
- ·Add Twitter Cards meta tags
- ·Add schema.org JSON-LD block (WebApplication or WebSite)
- ·Create /llms.txt with product summary and key links
Phase 3 — Trust & structure (3–5 hours)
+12–18 pts- ·Create /about page with clear product description
- ·Create /privacy policy page
- ·Create /terms of service page
- ·Add HTTP security headers (X-Frame-Options, X-Content-Type-Options)
- ·Create /faq page with structured FAQ schema
Phase 4 — Distribution readiness (ongoing)
+8–12 pts- ·Add favicon and apple-touch-icon
- ·Set og:image with 1200×630 branded preview image
- ·Create /changelog or /updates page
- ·Submit sitemap.xml to Google Search Console
What the roadmap does not include
This roadmap covers technical and structural existence signals. It does not cover off-page signals (backlinks, citations, social mentions), content marketing, or paid acquisition. Score projections are estimates based on deterministic rules, not guarantees of search performance.